Melissa Fernandes

Ever thought that sitting on a rooftop could spark a dream?

Melissa Fernandes was born and raised in the Middle East. Throughout her younger years, she dreamed of becoming an architect, someone who builds, creates, and shapes the world around her. But before she moved to India to study at university, something shifted. A quiet spark inspired her to study Advertising. She transitioned into mass media and advertising, a field that still allowed her to build, only now with stories, visuals, and brands.

While studying advertising, Melissa discovered a deeper strength: initiative. She began freelancing early, taking on writing, branding, and creative projects, realizing how much she cherished the independence of working on her terms. Each small project became a stepping stone, teaching her how to manage clients, think like a strategist, and trust her instincts.

Her curiosity didn’t stop there. Driven to understand people on a deeper level, she completed certifications in graphology, face reading, and body language, eventually becoming a certified expert. While running a small business focused on handwriting analysis and the psychology behind it, she also began integrating these insights into branding and helping individuals and businesses align their internal strengths with their external image. Her work became more meaningful, layered, and truly one of a kind.

But her journey came with its share of challenges. Melissa moved countries several times, each time starting over from scratch but this time to the Western world. New cities, unfamiliar networks, and fresh struggles made the process overwhelming. Yet as the world turned digital, she saw opportunity in this transformation. She adapted quickly, using her skills to collaborate online and build a client base across four countries. What had seemed scattered started to align, revealing a global and cohesive path. Today, she operates successfully across the Middle East, India, Canada, and the U.S.

Amid these transitions, a rooftop memory came full circle. Years earlier, during a university project in India, she had been sitting on a terrace with a friend. She looked out and all she could see were the treetops from above. She half-joked aloud that one day she would own a company called Treetop because from the top, everything felt like an achievement. That sense of serenity and success lingered with her, quietly fueling her dreams.

Never forgetting that name, she launched Treetop Studio, a multi-disciplinary creative agency that brings together behavioural insights, brand strategy, and design with soul. It became a symbol of that promise: rooted in creativity, built with perspective, and always reaching for top-tier work.

But Melissa’s journey didn’t stop there. With a passion for continuous growth, she began formal training in generative AI and machine learning. Now, she’s preparing to launch her second venture—an AI agency dedicated to helping businesses automate operations, personalize customer experiences, and grow efficiently using smart, ethical AI solutions.

What began as freelance projects has grown into ventures built on grit, growth, and an unwavering pursuit of excellence. Melissa Fernandes is self-made—not because she had it all figured out from the start or because everything was handed to her, but because she kept showing up, embraced continuous learning, and chose to adapt and rise with every challenge. Her story is proof that powerful things can begin in quiet moments, and that belief, when paired with consistent action, can create something truly extraordinary.